Kraken: preorder open to everyone
SAB modifies the marketing
SAB has launched the preorder process this morning. This is a big step forward, according to that the preorder period was supposed to start on 22nd April, so one month later. Most of the shops have enlisted the new SAB Kraken until this evening, and preorder is available everywhere now.
As we reported earlier - and complained about it on our Facebook page - few of the shops didn't follow SAB timeline, and preorder got available causing severe competitive disadvantage to all other modelshops. Perhaps, this was the hardest time at SAB, but they made a wise decision finally, and the company allowed all retailers to open the process. Hopefully this is not will cause any supply problems later on, when the helicopers are planned to be dispatched to new owners. As far as we know, the main reason of the late preorder period was to prevent supply issues.
But it has to be stated: overall preparation process went well, and SAB could manage everything - there were minor glitches only. Even more, SAB wins the title of
the best campaign of a new RC helicopter ever
All other brands coming up with new products could not get any serious attention, because SAB with Kraken dominated the market in the last three months (and before). This campaign was well planned, and successful: everybody is still talking about the new helicopter, whilst many other new models got also introduced recently.
What happened so far?
26 May 2018
SAB announces the new helicopter as prototype: SAB Goblin Kraken. No data, no details just a blurry info about something radically new.
7 June 2018
Tareq Alsaadi publishes the first video about the prototype testing
11 June 2018
Next video about Kraken gets published
15 January 2019
SAB pilots speak out: Kraken in March
19 January 2019
SAB publishes a mysterious video about Kraken
22 January 2019
We report about Kraken: Kraken is presented at Rotor Live in March. SAB informs us, the helicopter is set to release by end of March.
7 March 2019
The first video gets published about the final Kraken
8 March 2019
Tareq Alsaadi publishes his flight with the helicopter. Few lucky people can see the helicopter first time in Iffezheim, photos get uploaded.
9-10 March 2019
Greatest premier of an RC helicopter at Rotor Live. Interest is very high.
15 March 2019
First glitch: due to the really high demand SAB has to postpone the release date and sets really strict preorder phase. Preorder starts on 22nd April, Release on 2nd May
20 March 2019
All stores get all information for selling, including SKU and final price. None of them allowed to list and receive any preorder until 22nd April. Few traders (including a distributor) ignore the timeline and begin selling the kit in preorder. Second glitch caused by shops.
21 March 2019
Next morning we report about this problem and our concerns about all other retailers.
22 March 2019
SAB makes a decision to prevent further problems and opens the preordering